J. B. Stanton Communications was retained by Pacific Microsonics to create a high level of visibility in the Consumer Electronics media — so as to attract potential licensees among both hardware & software suppliers.
Our Pro-Active PR program targeted all aspects of the media, with a special emphasis on both Audio and "Outer Market" press. We wrote & distributed highly appropriate press materials, originated favorable editorial coverage, developed highly visible speaking & panel opportunities for Pacific Microsonics spokespersons, developed & coordinated distribution of HDCD-encoded CDs to the press — even referring the Client to potential licensees in the U.S., Japan & Europe [Meridian, Denon, etc] — and successfully delivered the message to the market that Pacific Microsonics' HDCD recording process offers end-users benefits that hardware manufacturers must include to remain competitive.
The results: consistent & positive editorial coverage at all desired levels — from Stereophile magazine & webzine, to TWICE, CES Daily, Inside Track, USA Today, Wired, Replication News, The Economist & The New York Times.
After three years of successful representation, Pacific Microsonics was acquired by Microsoft.