The Agency took on a new "upstart" company that had developed a "better mousetrap"...


In the first 12 months, we generated more than 150 "rave" Product Reviews and editorial items, with an Advertising Equivalent revenue in excess of $751,167 [not including Webzines], a circulation of 23,541,524 and a readership of 56,499,658. Included were numerous "Best of" awards ...


The second year we have generated 324 "rave" Product Reviews and editorial items, with a combined circulations of 38,527,204 and a readership of 92,465,290. Equivalent ad revenue was in excess of $2,000,000. [Non-A/V media ranged from The New York Times [5x] to Business Week's Industrial Design Award of the Year...]